Shark Cake

 

Click on any cake on the left to see a larger view

 

 

 

This Shark was made for a Natal Shark Rugby supporter. The Shark Cake went down very well at this fans Birthday Party as Western Province lost to the sharks that afternoon. The shark supporters partied till the early hours and enjoyed their Shark Cake immensely.

Some things to know about the Natal Rugby Sharks:

The Natal Rugby Union was formed in 1890. The KwaZulu-Natal Rugby Union and The Sharks are proud to be associated with, and to assist in the development of Rugby in KZN.

More about The Sharks

After being informally called the Banana Boys for a century, some felt it was time for a change. The Sharks branding was the brain child of Terry Kukle, the owner of Tag International. After assessing international marketing trends, Kukle presented this strategy to the council of the Natal Rugby Union. After many meetings a decision was finally made to go ahead with the new branding. The local press at first were very hesitant to accept the new name and branding, but after a very successful season and great products and promotions the Sharks were embraced by all.

The local press at first were very hesitant to accept the new name and branding and fans were polarised by the radical proposed change that flew in the face of rugby tradition and convention. After much controversy in the media (which very rapidly brought the proposed brand to everyone's attention) and a very successful season supported by great products and promotions the Sharks were embraced by all. The Sharks' marketing has been widely acknowledged in marketing and rugby circles as best practice and included as a successful case study in many marketing text books.

For more information about The Sharks go to www.sharksrugby.co.za.